3 Powerful CEOs in the Philanthropic World

Some of the greatest contributions to worthwhile causes arise in the form of financial aid. Contributions from wealthy individuals are the key drivers of many nonprofit organizations that strive to help the needy. Some influential CEOs have managed to transform the world not only with intelligent, groundbreaking, and entrepreneurial ideas but also through charitable acts. Below are three CEOs who have excelled both in business and philanthropy worlds.

1. Warren Buffet

Warren Buffet is the world’s leading investor, board chairperson, and chief executive of Berkshire Hathaway. In 2010, he collaborated with Bill and Melinda Gates to unveil The Giving Pledge, a platform through which the wealthiest individuals and families can donate their wealth to the philanthropic and charitable organization, either in their lifetime or after their death. The Giving Pledge allows pledgers to donate to any organization or group they prefer. The foundation has public pledges amounting to more than $125 billion.

Warren Buffet donates towards causes such as education, children, nuclear threats, health and economic development, and community services. He promised to give 99 percent of his wealth to charitable causes. Upon Buffet’s death, The Bill & Melinda Gates Foundation will receive 83 percent of his pledged wealth and the rest will go to the foundation of his children.

2. Mark Zuckerberg

Mark Zuckerberg is a terrific investor and influential philanthropist. He founded Facebook and currently serves as its CEO. His charitable initiatives revolve around the fields of education, community development, technology innovation, health, and immigration reform. He is the brains behind the Chan-Zuckerberg Initiative, which started its operation in 2015. The initiative focuses on personalized learning, eliminating life-threatening diseases, connecting people, and establishing strong communities. Zuckerberg made an appearance on the celebrated Oprah Winfrey Show in 2010 and announced a donation of a record $ 100 million to the Public School System of the Newark, New Jersey.

3. Marc Benioff

Benioff is a leading American entrepreneur, accomplished author, and passionate philanthropist. He launched Salesforce in 1999, and he is the current CEO and chairperson. Salesforce is one of prominent cloud computing companies in the world. He funds the UCSF Foundation that raises funds to further research and treatment at the Children’s Hospital that is centered within The University of California San Francisco (UCSF). Recently, he donated a whopping $100 million to finance the construction the hospital’s new headquarters at the Mission Bay-based UCSF campus.

Philanthropy is a valuable fragment of a democratic society. It focuses on improving the well-being of people by preventing and coming up with lasting solutions to social problems. Wealthy entrepreneurs engage in charitable acts to support programs and endeavors whose aim is to make the world a safe and better place.

John Partilla is the CEO of Screenvision, and he’s a veteran of the marketing industry with nearly three decades of experience in a variety of roles.  Please read “John Partilla Named Screenvision CEO,”  “John Partilla: Screenvision Names Exec CEO – Variety,” “Screenvision Taps John Partilla To Be CEO As It Seeks To Rebuild” and his  Screenvision profile to learn more. Also, check out his CrunchbaseTwitter, and LinkedIn.

Top Philanthropic Companies in the Ad World Right Now

Perhaps President John F. Kennedy said it best:

“The raising of extraordinarily large sums of money, given voluntarily and freely by millions of our fellow Americans, is a unique American tradition… Philanthropy, charity, giving voluntarily and freely… call it what you like, but it is truly a jewel of an American tradition.

When it comes to major companies and the money generously given back to the community, there are super star philanthropic players who stand high above the rest. These a-list companies donate millions of dollars annually all over the world.

1. Walmart. The neighborhood store has developed into a global household name, known for its “every day low prices” philosophy. Their other mission is creating “opportunities so people can live better.”

Walmart remains a powerful leader in the charity arena via the Walmart Foundation. The latest numbers tell the store giant’s story. In 2014, Walmart donated $1.4 billion in cash and in-kind contributions around the world. Global in-kind donations accounted for $1 billion, while $309 million was given in cash globally.

Walmart also boosted employee starting wages from $9 to $10 per hour.

2. Exxon Mobil. The iconic oil and gas company continues riding the wave of success and giving back to others in three key areas under the Exxon Mobil Foundation. The company is focusing on education, malaria prevention, and economic opportunity for women.

Exxon Mobil’s 2015 cash contributions amounted to $268 million. Vital Voices, the international women’s group founded by Hillary Clinton received $1.9 million. A sum of $500,000 went to Medicines for Malaria Venture and $80,000 to numerous science camps at colleges and universities scattered across the country.

3. Bank of America. The major financial institution retains a strong commitment to fighting hunger, collaborating with the nation’s leading domestic hunger-relief charity, Feeding America. Every dollar donated helps provide 11 meals to men, women and children facing hunger in the U.S.

In addition, Bank of America made cash contributions to the tune of $168.5 million in 2015. Last year, the company spent just shy of $50 million on workforce education, $33 million on community development, and another $33 million on hunger and other critical needs.

John Partilla is the CEO of Screenvision, and he’s a veteran of the marketing industry with nearly three decades of experience in a variety of roles.  Please read “John Partilla Named Screenvision CEO,”  “John Partilla: Screenvision Names Exec CEO – Variety,” “Screenvision Taps John Partilla To Be CEO As It Seeks To Rebuild” and his  Screenvision profile to learn more. Also, check out his CrunchbaseTwitter, and LinkedIn.

New Study Shows Which Cities Receive Most Charitable Donations

Earlier this year, Fidelity Charitable released a 2016 “Giving Report.” Then, on June 22, 2016, Fidelity released a supplement to this report. The supplement analyzed the amount that donors give based on philanthropic interest and metropolitan area.

Over 80,000 donor-advised funds are managed by Fidelity on behalf of 132,000 donors. Fidelity Charitable’s funds have $3.2 billion in assets, making Fidelity Charitable’s funds the second-largest grantmaking group in the U.S. To analyze all the funds and develop the supplement, Fidelity used almost 42,000 funds advised and established by donors located in the top 30 U.S. metropolitan areas (MSAs).

In order to select the top 30 MSAs, Fidelity Charitable looked at the number of Fidelity donor advised funds in each city. The supplemental material went on to assess which cities had the highest giving in eight philanthropic sectors: arts and culture, environment and animals, human services, society benefit, international affairs, religion, education, and health. These sectors are defined by the Urban Institute’s National Taxonomy of Exempt Entities (NTEE).

Giving is very personal in nature. People usually donate to causes that are important to them. For this reason, it is no surprise that the city-by-city supplement shows that different cities have different giving priorities. Our country is large and diverse, and the giving trends shown by the supplement reflect this diversity. For example, Fidelity donors in Salt Lake City donated the most money to the Church of Jesus Christ of Latter Day Saints. Salt Lake City was not in the top 10 in charitable support of any category aside from religion. Conversely, Boston-Cambridge-Quincy was in the top 10 in every category besides religion. In fact, Boston was number one in giving to health charities.

In the supplement, the most detailed information is provided for 12 MSAs: Atlanta, Boston, Chicago, Cincinnati, Dallas, Minneapolis, New York City, Los Angeles, Raleigh-Durham, Salt Lake City, Seattle, and Washington D.C. Within these 12 metropolitan areas, public broadcasting was a very popular industry to donate to. The popularity of public broadcasting among Fidelity DAF donors may show a correlation between Fidelity investors and devotees. It may also show that Fidelity donors give gifts at every level rather than just giving major gifts. This point was already brought up in the main 2016 Giving Report, but the data from supplement nicely supports it.

Going along with the idea that we donate to causes that are close to our hearts, Washington, D.C. ranks the highest for donating to charities in the international affairs sector. It also ranks high for donating to human services, education, environment and animals, arts and culture, and society benefits. San Francisco-Fremont-Oakland leads in donating to environmental and animal causes as well as arts & culture organizations. The top 10 lists also contain a few smaller metropolitan areas. St. Louis is among the top five cities that give to the environment and animals. Detroit is number two on the list for donating to human services. According to Fidelity, the diversity in city size could be proof that certain causes are supported with varying levels of intensity in many parts of the coutnry.

2016 is the first year that Fidelity has analyzed its fund data on the axis of geographic location. While they didn’t correlate these findings with other giving data that is available, they are open to the possibility of doing so in later years. If this correlation is done, researchers and practitioners may be able to better understand local giving patterns. They may also be able to figure out whether Fidelity DAF donors make choices that are similar to, or different from,  those of other donors in their own hometowns. Fidelity’s supplemental report is valuable and could be the basis for more expansive analysis in the future.


5 Tips to Craft an Engaging Corporate Philanthropic Campaign

5 Tips to Craft an Engaging Corporate Philanthropic Campaign

Whether you’re launching a new program, revitalizing a stale one, or just want to make sure you’re following best practices to maximize both your reach and impact in your company’s corporate social responsibility program. Below are five steps you should follow in order to create an environment of success when it comes to promoting a certain charitable cause or mission.

Setting goals for your mission

Before actually starting this process, you need to sit back and reevaluate what the exact goals are when it comes to defining “success.” Consider how key causes map to the interests of your employees and goals of your business. Remember: the best philanthropy programs with solid support come from a set purpose with employee engagement. Authenticity is absolutely essential stepping stone.


Plan for a system that works the way you work and assemble your team. Reduce or eliminate inefficient tasks or processes to funnel or cultivate long term success. Basically, maintain flexibility and decide how to adapt during the evolving process of your corporate social responsibility program.

Secure a strong online presence

Enhance your overall brand message and share your philanthropic story with a website dedicated to the cause. This not only makes it clear for your supporters to find you, but it is also easier for potential volunteers to engage. In other words, utilize this site to give examples of your work , latest/upcoming events, and ways individuals can get involved at both micro and macro levels.

Launch time

The system before launching is essential when it comes taking small steps to success. After all the preparation leading up to this point, take the time to make sure everything is in place.  Depending on the  locale or area your company is targeting, partnering up with a business or other establishment to help in this stage.

Effectively communicate your results

At the end of the fundraiser or digital campaign, craft a comprehensive report underlining all the success with the use of social media channels, your website, and support from employees. Follow-up after each donation to collect data and send any stories to your communications/marketing team for promotion. Also, be sure to gather photos, stories, and anecdotes to help promote next year’s event.