Coming up with new tactics to advance your organization’s growth in the philanthropy can be quite challenging, so it is essential to stay up to date with the latest trends or fresh approaches to secure your charity’s mission. Even if your organization is maintaining its local base or is perhaps expanding to another area of the country, covering your bases to ensure your charity’s mission is seen through at every possible angle is absolutely essential. It is highly important to make sure your organization is coming up with different, new ways to approach enticing volunteers, donors and partnerships as means to make a statement within the philanthropic world.
This tactic is probably the most useful, but surprisingly underused way to create a fundamental incentive across the board for your base. Essentially quite an easy process, all your organization has to do is promote matching gifts to your donors and encourage them to submit requests to their employers.
Simple ways to encourage donor engagement on social media:
-embed this message in your emailed newsletters.
-driving engagement on social media
-creating a page on your website that highlights various ways to give back
-stating the matching gift program at the bottom of the donation form.
They are monetary rewards that employers give their employees after an individual or team of employee volunteers at a nonprofit for a certain amount of time. According to a recent statistic, 50% of employees who volunteer for the first time in 2016 will actually participate through a program or different type of incentive given within the internal workings of their company. Similar to approaching matching gifts, you can actually apply the same strategy to advertise volunteer grants across the board.
Please keep in mind that many of these grant programs actually require employees to volunteer for a certain number of hours before the money is given to the nonprofit, so keep a lookout for varying hour limits in the organization that interests you.
Fundraising Matches & Challenge Grants
Some companies will not only match the donations of their employees, but they will also match the money that those employees raise for fundraising events that allow people to socially connect or engage with one another.
Next time you host a fundraising event that requires your participants to solicit pledges or donations from their friends and family members, create a short presentation or speech underlining the effectiveness in fundraising matches. This will provide some insight to your fundraisers and their contacts to better understand the overall benefit of this new tactic.
For example, a challenge grant of a thousand dollars might require an organization to raise an initial amount of a thousand dollars before the grant is awarded. It’s important to keep in mind, that generally speaking, challenge grants actually involve regular check-ins with the company to ensure that goals are being met.
This also allows for business development between the two parties in order to gain a better understanding of how your help directly affects the organization. To learn more about an overlooked source of fundraising for nonprofits or other philanthropic organizations, please visit the GuideStar Blog.